How does Canada Post recognize third-party validation and correction software?

We have developed a testing program called the Software Evaluation and Recognition Program (SERP) that evaluates the ability of both commercial and internally-developed software packages to validate or correct mailing lists according to Canada Post requirements.

If you use Incentive Lettermail™, Addressed Admail™, or Publications Mail™, your mail campaigns must meet the requirements of our Address Accuracy Program. Address recognition software evaluated and recognized by Canada Post can help you meet those requirements.

To get started, you can:

• Purchase software from a SERP-recognized commercial vendor.
• Employ a mail service provider (MSP) that uses SERP-recognized software.
• Develop in-house software and have it evaluated for SERP recognition.

Note: SERP recognition indicates that Canada Post has evaluated the software and found it to meet the criteria referred to above. The program does not evaluate any subjective criteria such as speed of operation or customer support.